Types.
Design
Don’t Make My Computer Look Like a $5 Brown Bag Special.
Why is the packaging for big luxury items so unbelievably dull? Honestly, it’s almost as though the manufacturers want their boxes to be used as the foundations for dog beds and homeless encampments. We’re kidding, obviously. No matter how sublimely extravagant a large appliance or computer is, no one keeps the boxes for any reason…
Design, More
6 Popular Low-Impact Businesses and Their Products.
Western civilization has made it almost impossible to survive without creating somewhat of an environmental impact. Every year, the average consumer burns through about 17.6 metric tons of carbon and utilizes about 3,650 gallons of water, just from day-to-day routine. But brands dedicated to reducing environmental damage and allowing consumers to contribute to sustainable change…
Design, More
4 Ideas for Barcode Labels You Haven’t Thought Of.
No component of standard product packaging is as ubiquitous as those stripy black-and-white boxes we call barcodes. Not only are they irritating everywhere, but they’re also incredibly boring. Slapped onto every product and designed to speed up the checkout process at the point of sale, barcodes are both familiar and tiresome. There’s no getting around…
Design
Fish for Bigger Profits with These 5 Seafood Packaging Ideas.
There was a time when you had to live in places like Seattle, Boston or Frisco (San Fran locals hate when you call it that, by the way) to enjoy good seafood. The food industry recognized the need for equal opportunity for all with regard to ocean-dwelling cuisine. However, one problem with seafood is its…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.