Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Design

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Innovation, Strategy, Design

Bathroom Product Packaging Rules Your Competitors Don’t Know Yet

If your bathroom product packaging isn’t built to eliminate hesitation, your competitors don’t need a better product they just need clearer packaging. And that’s how brands with weaker performance keep winning your space.

Design

The Strategic Use of White Space in Packaging Design.

Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Innovation, Strategy, Design

Building a Product Extension Strategy That Performs in Market.

Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.