Types.
Design
4 Ways to Put the Fun Back in Packaging
Remember the opening of that 1990s movie Joe Versus the Volcano, when the Tom Hanks character (Joe) and his co-workers death-march themselves into their horribly depressing and dingy office building for yet another soul-numbing, suicide-inducing work day? That doesn’t seem too terribly far off for those of us used to working under fluorescent lighting. Even…
Design
When Stupid Practical Things Get in the Way of Your Perfect Design
Ah, practicality: the most dreaded word a creative-type can hear. It always rears its ugly head and interrupts the most ingenious and aesthetically brilliant packaging designs demanding that in the end, the thing still has to work. The good news is that for creatives that work at let’s say, a packaging design company, an appreciation…
Design
5 Genius Packaging Design Concepts Not in the Mass Market
Once in a while, Motor Trend will publish photos of a new concept car prospect from one auto manufacturer or another. More often than not, these concept cars will be incredibly futuristic — domed windshields; huge wheels; elongated frames; little aliens in the passenger seat (or hamsters). The designs are so stratospherically bizarre that you…
Design
Should You Include Poetry on Your Packaging?
With consumers almost universally disdaining overly verbose product descriptions and labeling, some marketing departments have wisely decided, “Hey, instead of lengthy messages that customers either ignore or are intensely irritated by, why not put our Chaucerian Lit minors to good use and incorporate poetry on our labels? After all, there’s nothing a customer appreciates more…
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