Types.
Design
Cereal Packaging Design For the Future
Creativity in graphic design is all over the cereal industry, but innovation in product packaging has been stale for several decades. It baffled us why cereal packaging has been stagnant for so many years. It doesn’t have to be this way, as there are plenty of packaging innovations offering solutions to the problems traditional cereal…
Design
Saying Goodbye too Soon — A (pseudo) Case Study of Syrup Packaging
While the pancake industry has never been exceptionally controversial, it’s pretty clear that the market does care passionately about its syrup. So much so, in fact, that there seems to be a veil of discontent over the Hungry Jack Pancake Syrup brand, because they dared to change their package design. We’d hate to think what…
Design
Customers Don’t Know What They Want – Research Does
Anyone who has spent any time in a supermarket knows that there is an abundance of choices for essentially every product category. Granted, we all have specific needs — some of us might need to manage an especially tight budget; others might have dietary restrictions, and the rest of us might have strong objections to…
Design, More
Designer and Client Counselling — Finding Out What They Really Want
Sometimes it seems like designers and clients just don’t speak the same language. Learning how to manage a client’s expectations ahead of the design process is sometimes as crucial to the project’s success as the end result. Here is how professional, board certified graphic design couples’ counsellors help designers and clients iron out their differences.
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