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Design, More
4 Signs Your Website is No Longer User-Friendly
Responsive website design goes a long way to making a site more user-friendly, as recently acknowledged by Google. But the fact is, there’s a lot more to site user-friendliness than just that. Remember the good old days, when a website was basically a digital flyer? Yup, when we were all watching the later seasons of…
Strategy, Design
Packaging that Doubles as an Accessory
Taking a cue from James Bond, reusable packaging for beauty products is now apparently playing double agent in the form of multi-use containers. Ever since that first little girl decided her empty box of animal crackers could be upcycled into a posh cardboard purse, product designers have gotten increasingly clever about making multi-use containers for…
Design
5 Packaging Themes That Might Elevate Your Brand
Don’t let your brand’s complexion get dull – rejuvenate it with the alpha hydroxy acid of fresh package design!
Design
4 Ways Packaging Can Make Your Consumers Happy
Consumers despise change, except when it’s good and especially when it’s not. With so much indecision, it’s tough to know when packaging innovation will be welcomed. Here are four ways to keep consumers happy and coming back for more via packaging design. When it comes to packaging, innovation is key. It’s not enough to simply…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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