Types.
Design
The Importance of the Dieline in Packaging Design
Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project doesn’t sink before it sets sail. This article you will learn all about dieline packaging from what it is, the packaging dieline templates options available, and the biggest mistakes brands and designers make. Why are…
Design
Critical Food Packaging Design Recommendations
Product packaging can serve as a crucial point of competitive differentiation for brands that utilize it to their advantage. As we know, the primary goal of food packaging design is to encourage customers to select the item from the retail shelf and add it to their cart. It’s a simple concept that belies the complexity…
Design
How to Reach Senior Shoppers with Packaging Design
Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target the highly-desirable Millennial population. And while it’s true the spending power of Millennials is growing every day, there’s plenty of competition vying for their attention. Instead, savvy brands can take…
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