Types.
Design
Effective Packaging for 2017 Consumer Trends
Effective packaging doesn’t happen by accident. Brands that stand out on the shelf look ahead and predict consumer trends before they become commonplace. For many brands, product packaging is a reactive process. They watch what works, examine why it works, and adapt their packaging to meet the same criteria. And while these brands may find…
Design
Critical Pieces Your Packaging Needs to Win the Shelf
Like tightrope walkers, successful marketers continuously strive to find a balance between visibility and a visceral consumer connection. Brands that can’t stand out on the shelf often drown in a sea of multi-colored product packaging. Today’s store displays are glitter-sprinkled with more outrageous packaging design aesthetics than ever before–each box and bag vying for customer…
Design
Choosing a Color for Your Brand
Your brand is what gives life and identity to your product. Knowing what you want people to think when they see it is key to knowing how it should look, and the colors you choose can make or break that relationship. Target, Google, McDonalds, they all have something in common: immediately identifiable branding with (now)…
Strategy, Design
Why We Don’t Do Spec Work
They say there’s no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree. Speculative work – or work done for free before terms are agreed upon– is still prevalent in many design, advertising, and communication industries. Spec work is a controversial hydra of a…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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