Types.
Design
Give Your Brand a Refresh By Insulting the Public?
Have you caused an uproar with your scandalous marketing? If so, will aggressively defending it yield dividends? Sometimes your business just needs a brand refresh after an unfortunate series of events. Everyone makes mistakes. At some point, even the most well-intentioned amongst us will utter a phrase or a joke that some incredibly sensitive souls…
Design
5 Ways Your Packaging Gives Your Brand a Bad Name
You’ve worked hard to make your brand relevant – don’t let your packaging repeatedly slap your efforts in the face. Your brand is everything. It is the life’s blood of your company. It is the heart, skeletal structure, respiratory system, hormonal output, brain, and hairstyle. Your brand determines whether your business will be successful in…
Design, More
Hand-Lettered Logo Design: Should we Ditch the Software?
Everything old is new again! Hand-lettering is swimming against the stream. Has the culture run out of ideas? Are we just endlessly recycling old styles, old music, old movies, and old TV shows because we don’t have a single innovative concept, or anything interesting to say? We don’t want to blame digital communications, but it…
Design
Bigger Isn’t Better: How Packaging for Samples Can Give Your Brand a Boost.
As variety becomes a new shopping priority for consumers, brands can set themselves apart by providing new options for customers to try their products. Our society has traditionally functioned on a basic system — if a little is good, more must be better. This ideology includes bulk retailers such as Costco offering big discounts for…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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