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Design

The Importance of the Dieline in Packaging Design

Your dieline is the heart of your packaging design. Learning the basics of dieline creation will guarantee that your project doesn’t sink before it sets sail. This article you will learn all about dieline packaging from what it is, the packaging dieline templates options available, and the biggest mistakes brands and designers make. Why are…

Strategy, Design, Testing

The Complete Guide to Food Packaging Design.

Design

Critical Food Packaging Design Recommendations

Product packaging can serve as an important point of competitive differentiation for brands that know how to use it to their advantage. As we know, the primary goal of food packaging design is to move the item from the retail shelf into the customer’s cart. It’s a simple concept that belies how complex packaging design…

Design

How to Reach Senior Shoppers with Packaging Design

Businesses that want to engage senior shoppers must understand their priorities—and how they differ from their Millennial counterparts. When marketers develop strategies, they often target the highly-desirable Millennial population. And while it’s true the spending power of Millennials is growing every day, there’s plenty of competition vying for their attention. Instead, savvy brands can take…