Types.
Strategy, Design
How to Target Moms With Your Product Packaging.
Television episodes of mothers from the 1950s showcased women who had time on their hands. These women “appeared” to have a schedule allowing for full course meals, casual conversations with a friend, and being the therapist of the family. Then came a shift where many women started working. They put children in day care and…
Design
The Top Package Design Strategies For Natural Products.
Decision makers and designers have done a good job filling the natural product industry with earthly tones and a calming color palette. It makes sense since these speak to the colors we find in nature, which communicate well with consumers interested in natural products. But when you find yourself in nature, what is it that…
Design
Impactful Packaging Design For Pet Brands That Enhance Market Growth.
Consumers aren’t just buying pet food, they’re buying trust, values, and health in a bag. In a category where sticker prices rise and brand loyalty is hard-earned, packaging is your most important sales tool. If your design isn’t working as hard as your formulation, you’re already behind.
Design
Post-COVID Packaging and Other Consumer Megatrends.
Saying COVID-19 has changed the way companies do business is more than an understatement. The true impact of COVID-19 on day-to-day operations will take a long time to tally, both financially and emotionally, regardless of the industry. For packaging design, this impact will reveal itself in both the short-term and long-term. Package design and branding…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.