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Design
Cannabis Marketing and the Role of Packaging Design
We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In the wake of growing legalization, the cannabis market is exploding in the United States. Projections estimate that the U.S./Canadian legal cannabis market will reach $47.3 billion by 2024. That’s a…
Design
6 Packaging Design Trends Dominating 2019
Packaging design trends fall in and out of fashion. It was true 100 years ago, and it’s true today. But sometimes certain design trends transcend the “fad” state and become full-blown best practices that any company can put to work in service of its brand goals. And in terms of 2019 package design trends, we…
Design
4 Simple Strategies for Engaging Customers With Packaging
Your product’s packaging can make or break a sale. If your packaging is engaging, polished, and attractive, it’s an easy way to differentiate yourself from others on the shelf and earn that treasured space in their shopping carts. But if the packaging isn’t engaging, there’s a good chance that shoppers will never give it a…
Design
4 Millennial Packaging Design Tips for Customer Engagement
Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it makes sense that CPG companies want to tailor their marketing strategies and packaging designs to cater to these audiences. However, marketing to Millennials isn’t that different than marketing to Baby…
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