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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Strategy, Design, Testing

Understanding The Process Of Strategic Brand Development.

Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…

Strategy, Design

The Complete Guide To Product Packaging Design.

How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.

Strategy, Design, Testing

A Complete Guide On How To Rebrand A Company.

How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…

Design

A Comprehensive List Of Website Design Trends For 2024.

As the year 2024 approaches, the world of website design is poised to transition toward creating wholesome and enjoyable online experiences. Users increasingly seek digital areas that promote happiness, connection, and positivity. This comprehensive guide will investigate the essential website design trends expected to prevail in 2024, including insights, examples, and practical suggestions for efficiently…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.