Types.
Strategy, Design
Breaking Down The Cost of Rebranding.
Did you know companies spend 5-10% of their annual marketing budget as a cost of rebranding? This statistic highlights the importance of a strong brand strategy that seeks continuous optimization. These organizations continuously look for where the existing brand does not resonate with the target audience or align with the company’s next move. In such…
Design
7 Packaging Design Examples of Winning Baked Goods.
Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…
Strategy, Design
Snacks Packaging Design: A How-To Guide With Winning Examples.
With convenience being at the core of the snack industry and consumers demanding more convenience, snack foods continue to achieve significant profits. With over 100 billion in annual revenues in recent years, snacking is a growing trend that shows no signs of slowing down. New and old brands have taken notice, and now with competitors…
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.