Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Showing content about

Design

Clear
Strategy, Design

How To Build A Distinct Identity Through SaaS Branding.

The SaaS market has grown significantly in recent decades, intensifying competition. A remarkable product alone is no longer sufficient; a distinctive brand identity is essential to attract and retain customers in today’s challenging market. A solid brand identity gives you the advantage of becoming the first option in the customer’s mind. Think about famous SaaS…

Strategy, Design

Gen Alpha Packaging Design: How To Target The Younger Generation.

Staying on top of trends is only the start to outperforming your retail competitors. To win on retail shelves, you must understand the nuances of your target demographic and how to reach them with your product packaging. This article will discuss gen alpha packaging design, helping you understand what your package must accomplish to convert…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.