Types.
Strategy, Design
The Category Disrupting Truth About Luxury Packaging Design.
Customers have preconceived perceptions about luxury brands. As shoppers, we hold the assumption that the term luxury is for designer clothing, jewelry, cars, and home furnishings. Unless tracking consumers through store experiences, then showing them proof, they won’t believe how much purchasing decisions for common goods are influenced by luxury packaging design. This is where…
Strategy, Design
The Ultimate Guide For Designing Frozen Food Packaging.
We’ve got good news for existing or emerging brands looking to increase market share in the grocery store’s freezer aisle. The frozen food industry is continuing to see substantial growth with no plans of slowing down. In most fast-growing CPG categories, you can still achieve some success with average design effort, but that isn’t the…
Design
Satisfy Your Sweet Tooth With This Guide To Candy Packaging Design.
Who doesn’t love candy? Even for the health conscious consumer, there’s at least one candy where desire is too strong of a match for their willpower. But if everybody loves candy, why is it so hard to break through the candy industry and rake in the cash? Many brands make it on the local level…
Design
10 Tips for Innovative Ecommerce Packaging.
Customers like to buy products from online stores for many reasons, including a flexible return policy, good-quality products, and wide availability. Due to this increasing trend in online sales, the e-commerce world has become exponentially crowded. Under such conditions, innovative e-commerce packaging can make a huge difference. Great e-commerce packaging safeguards the product and serves…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.