Types.
Innovation, Strategy, Design
How Visual Cues Impact Purchase Intent.
Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.
Innovation, Strategy, Design
Building a Product Extension Strategy That Performs in Market.
Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.
NICE PACKAGE, Design
How To Approach A Brand Refresh Without Losing Your Customers.
A brand refresh shouldn’t feel like a gamble. But too often, it is. Because what one team calls a “light update,” another sees it as a total identity overhaul. This disconnect is dangerous. You risk confusing loyal customers, stalling momentum, and spending money on the wrong change.
Positioning, Innovation, Design
DTC Packaging Design That Drives Sales and Loyalty.
Discover how strategic DTC packaging design drives loyalty, boosts retention, and turns unboxing into a powerful sales and branding tool.
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.