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Strategy, Design
A Complete List of Rebranding Survey Questions.
Rebranding a business can be a risky job. If things don’t go as planned, a company can lose its brand value overnight. The best way to reduce the risk is to discover the customer perception through relevant rebranding survey questions. Rebranding survey questions are slightly different from typical rebranding questions, which lays the foundation of…
Strategy, Design
Essential Ecommerce Branding Strategies You Must Know.
How many brands can you name at this moment if asked to recall them? Perhaps a few because of their catchy logo, interesting tagline, or constant social media presence. This lasting image of a brand in the customer’s mind is the result of implementing effective branding strategies. However, it is a long-term challenging process since…
Strategy, Design
Vintage Packaging Design: When To Lead With Nostalgia.
In times of uncertainty, consumers make purchasing decisions based on historical trust and feelings of nostalgia. This statement might threaten Challenger brands, but when your brand positioning aligns with the consumer’s past experiences, you can swing the pendulum in your favor. One means of capturing market share in such turbulent times is attaching your brand…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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