Types.
Design
The Smart Approach to Packaging Redesign.
In a brand’s lifecycle, one of the most crucial moments that define long-term success is when they undertake a packaging redesign. Though seemingly minor in the grand scheme of business, this event can make or break a brand’s continued success in retail. In the CPG industry, packaging is the most visible representation of the company’s…
Positioning, Strategy, Design
What a Real Brand Activation Toolkit Looks Like.
Most brands look great in a pitch deck and fall apart at shelf. That’s because the real world doesn’t care about your mood board. It cares about clarity, consistency, and how fast you can execute across retail, digital, and everywhere in between. A brand activation toolkit closes that gap. Read on to learn what goes in it, why it matters, and how to build one that actually drives sales.
Design
CPG Brand Guide To Chocolate Packaging Design.
No category in CPG is as appealing as chocolate. As the visual appeal interacts with our nostalgically inclined minds, our mouths salivate while our minds reflect on the “good times.” While these two purchase drives bring potential customers to the category, consumers base their final decision on the chocolate packaging design. With over 5 billion dollars of…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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