Types.
Design
An Inside Look At Some Of The Best Packaging Design Ideas.
Are you looking for packaging design ideas to get your creative juices flowing? You’ve come to the right place. This article will give you a wide lens to look through when considering your product packaging design. This article provides examples and insider information about why these products capture attention. You won’t find us stating, “well,…
Strategy, Design
Insights From Successful Rebranding Transformations.
Ready to take your brand to the next level? Of course, you are! Are you looking to keep your brand positioning and messaging relevant as the market needs shit? My bet is you’re saying yes to this as well. The good news is that a successful rebranding campaign can accomplish both in one fell swoop….
Strategy, Design
Breaking Down The Cost of Rebranding.
Did you know companies spend 5-10% of their annual marketing budget as a cost of rebranding? This statistic highlights the importance of a strong brand strategy that seeks continuous optimization. These organizations continuously look for where the existing brand does not resonate with the target audience or align with the company’s next move. In such…
Design
7 Packaging Design Examples of Winning Baked Goods.
Sweetness, flavor, and texture are not the only ingredients required for a prosperous baked goods product. Equally important as the experience of cookies hitting your taste buds is the story created. This can happen through past experiences, bringing consumers into the product experience, or the habit loop a product creates. Learning about the rich history…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.