Types.
Strategy, Design, Testing
How to perform a successful retail product audit for CPG brands.
Success in retail hinges on visibility and impact. A retail product audit dives deeper than standard store audits, exposing hidden opportunities to dominate the retail store. Aligning insights from retail store audit processes ensures your retail execution outpaces the competition. This isn’t just about checking boxes—it’s about unlocking data-driven strategies that transform shelf presence and…
Innovation, Strategy, Design
Specialty retail product development strategies for 2025.
What makes a product irresistible to specialty retailers and their shoppers? The stakes in specialty retail product development are high—but so are the rewards. From gourmet sauces to artisanal snacks, specialty food brands thrive when they connect deeply with discerning customers. Influenced by the Specialty Food Association trends, store owners and buyers hunt for food…
Strategy, Design
How To Create A “Convincing” Rebrand Presentation Deck.
In today’s dynamic marketplace, continuous brand evolution is essential for companies to stay relevant. However, implementing a rebrand strategy can be risky without buy-in from stakeholders, your internal team and retail channel partners. This is where a compelling rebrand presentation deck becomes invaluable as it puts your brands best foot forward, providing the why, what,…
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.