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Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

SmashBrand - Jason Vaught
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Positioning, Strategy, Design

Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.

Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.

Design

The Strategic Use of White Space in Packaging Design.

Discover how white space in packaging design boosts shelf impact, improves readability, and drives sales through strategic visual clarity.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Innovation, Strategy, Design

Building a Product Extension Strategy That Performs in Market.

Learn how to build a product extension strategy that drives brand growth, avoids cannibalization, and wins in-market with data-backed validation.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.