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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Design

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Design

How to Develop a Nutraceutical Packaging Design That Wins.

Learn how to create nutraceutical packaging design that builds trust, boosts sales, and delivers shelf-to-screen impact with a data-driven strategy.

Design

Winning Walmart Packaging Design Starts with this Strategy.

Master Walmart packaging design with data-driven tactics that drive shelf impact, shopper clarity, and retail compliance. Learn what truly wins in-store.

Design

How to Build Vitamin Packaging Design That Wins at Retail.

Learn how to craft a vitamin packaging design that grabs attention, builds trust, and drives purchase with a data-backed strategy and visual performance.

NICE PACKAGE, Design

How Not to be a Cracker Barrel.

Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.