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Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Strategy, Design

What Winning Whole Foods Packaging Design Looks Like.

Learn how to design Whole Foods packaging that earns trust, stands out on shelf, and converts premium shoppers in seconds.

NICE PACKAGE, Design

When to Invest in a Unique Packaging Structure.

If your packaging looks like everyone else’s, it performs like everyone else’s. Want to know when it’s time to break the mold? Read on to learn what signals it’s worth the leap.

Strategy, Design

Practical Target Packaging Design for Modern CPG Brands.

Discover how to create high-performing Target packaging design that drives sales, aligns with consumer behavior, and meets sustainability goals.

Strategy, Design

Why Costco Packaging Design Demands a New Playbook.

Data-driven Costco packaging design that drives sales, boosts shelf visibility, and builds consumer trust through tested, high-performing design.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.