Types.
NICE PACKAGE
How to Kirkland-Proof Your Brand at Costco.
If your packaging doesn’t scream “worth it,” Kirkland will eat your lunch. Costco isn’t just shelf competition, it’s brand warfare. Read on to learn how to survive, thrive, and outshine private label at scale.
NICE PACKAGE, Design
When to Invest in a Unique Packaging Structure.
If your packaging looks like everyone else’s, it performs like everyone else’s. Want to know when it’s time to break the mold? Read on to learn what signals it’s worth the leap.
NICE PACKAGE, Design
How Not to be a Cracker Barrel.
Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.
NICE PACKAGE, Strategy
Don’t Guess Your Way To An Assortment Strategy.
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.