Types.
NICE PACKAGE, Design
7 Ways Your Packaging Confuses Consumers (and Kills Velocity).
Confusing packaging kills sales. Discover 7 common design mistakes that hurt consumer clarity and velocity and how to fix them to boost performance.
NICE PACKAGE, Design
When to Use Secondary Packaging as Your Sellable Unit.
Learn when to use secondary packaging as your sellable unit to protect products, boost shelf impact, and meet retail and fulfillment requirements.
NICE PACKAGE
How to Kirkland-Proof Your Brand at Costco.
If your packaging doesn’t scream “worth it,” Kirkland will eat your lunch. Costco isn’t just shelf competition, it’s brand warfare. Read on to learn how to survive, thrive, and outshine private label at scale.
NICE PACKAGE, Design
When to Invest in a Unique Packaging Structure.
If your packaging looks like everyone else’s, it performs like everyone else’s. Want to know when it’s time to break the mold? Read on to learn what signals it’s worth the leap.
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.