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NICE PACKAGE, Design
How Not to be a Cracker Barrel.
Avoid costly rebrand mistakes. Learn how to evolve your CPG brand without losing buyers using data-driven testing and consumer-validated design.
NICE PACKAGE, Strategy
Don’t Guess Your Way To An Assortment Strategy.
Every SKU you add is either a growth engine, or dead weight. Too many brands gamble with guesswork, flooding shelves with flavors, formats, and sizes that don’t move. The result? Confused consumers, wasted resources, and retailers questioning your credibility. An effective assortment strategy ensures every product earns its place.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.