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Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
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Innovation

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Innovation, Strategy, Design

Boost Sales Velocity with Omnichannel Packaging Design.

Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.

Innovation, Strategy, Design

Bathroom Product Packaging Rules Your Competitors Don’t Know Yet

If your bathroom product packaging isn’t built to eliminate hesitation, your competitors don’t need a better product they just need clearer packaging. And that’s how brands with weaker performance keep winning your space.

Innovation, More

The CPG Innovation Process for Building Winning Products

Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.