Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

Innovation

Why Package-First Innovation is Your Key to Market Success.

Most CPG brands approach innovation wrong. That’s because packaging design usually comes at the very end. Learn how to flip the script for market success.

SmashBrand - Jason Vaught
Topics.
Types.
Showing content about

Innovation

Clear
Innovation, Strategy, Design

Boost Sales Velocity with Omnichannel Packaging Design.

Discover how omnichannel packaging design drives sales, builds brand trust, and wins in retail, DTC, and ecommerce with SmashBrand’s proven process.

Innovation, More

The CPG Innovation Process for Building Winning Products

Discover a proven CPG innovation process that drives market share through data-backed product development, packaging, testing, and brand strategy.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Positioning, Innovation, Strategy

How to Stretch Your Brand Through A Category Extension.

Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.

Subscribe to
Nice Package.

A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.

Follow us on
Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.