Types.
Strategy, Testing
Understanding the Role of CPG Testing in Brand Growth.
Discover how CPG testing drives brand growth, from concept testing to purchase intent, to optimize packaging, reduce risk, and boost sales. Read on to learn more!
Innovation, Strategy
The Interlinked Mechanism of Brand Strategy And Innovation.
Energize growth by aligning brand strategy and innovation: blend disruptive innovation, brand positioning & product innovation to boost brand loyalty.
Innovation, Strategy, Design
Pet Care Product Packaging for Increased Market Share.
Learn the 4-phase pet care product packaging design process insight mapping, prototyping, validation & team alignment to boost shelf impact & sales. Read on to learn everything you need to know!
Positioning, Strategy, Design
Dog Treat Packaging Design That Boosts Sales Performance.
Learn data-driven dog treat packaging design tactics to boost shelf impact, highlight premium quality, and drive sales. Learn more!
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.