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Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

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Positioning, Strategy, Design

Branding Cleaning Products To Drive Consumer Action.

Learn how to build a foolproof strategy for branding cleaning products with packaging and messaging that win trust, stand out, and drive consumer action.

Strategy

8 Proven Strategies for Brand Equity Development.

Brand equity is often the X-factor that turns unknown startups into household names, driving top-line growth and setting brands up for acquisition. Yet, even if aware of this need, many businesses struggle to build it effectively. The reason is because of missing the critical link between strategy and execution. Effective brand equity development is both…

Positioning, Innovation, Strategy, More

How Innovation and Positioning Build Brand Success.

Discover how strategic branding positioning drives CPG sales by increasing shelf standout, purchase intent, and consumer loyalty. Learn how to win at retail.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.