Types.
Strategy
Why CPG Brands Should Take An Omnichannel Approach, not DTC.
Direct-to-consumer is dead for the majority of CPG categories. That’s a bold statement, but our analysis of thousands of fast-moving consumer goods companies makes it clear; a DTC digitally native model is a dead-end strategy unless you own a platform or are vertically integrated to offset your customer acquisition costs. CPG startups hoping to scale…
Strategy
Unpacking The Various Types Of Rebranding Initiatives.
Branding failures are more common than you think and often stem from a fragmented approach. Companies focus on one element—like a logo refresh, new typography, or color palette—while neglecting how these updates interact with broader brand assets. In reality, successful branding requires a cohesive strategy. It’s not just about visuals; it’s about positioning, messaging, architecture,…
Strategy
Unpacking The Most Important Benefits Of Rebranding.
Are you considering a rebrand but not sure if the risk is worth the rewards? Performed correctly, updated branding can have a massive payoff. Rebranding is a powerful tool that can help you revitalize your brand, attract new customers, and stay ahead of the competition. But in today’s fast-paced business world, rebranding is not just…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.