Types.
Strategy, Design
A Complete List of Rebranding Survey Questions.
Your rebrand will only be as strong as the questions you ask. Skip the guesswork, expose real consumer perception, and uncover what’s helping or hurting your brand before you change a thing. Read on to learn which rebranding survey questions actually drive smarter decisions.
Strategy
A Data-Driven Guide to Effective Naming and Branding.
Your brand’s name is your first impression, your loudest message, and your sharpest edge in a crowded market. Done right, it drives recognition, trust, and sales. Done wrong, it costs you everything. Want to get it right from the start? Read on to learn how.
Strategy, Design
Essential Ecommerce Branding Strategies You Must Know.
How many brands can you name at this moment if asked to recall them? Perhaps a few because of their catchy logo, interesting tagline, or constant social media presence. This lasting image of a brand in the customer’s mind is the result of implementing effective branding strategies. However, it is a long-term challenging process since…
Strategy, Design
Vintage Packaging Design: When To Lead With Nostalgia.
In times of uncertainty, consumers make purchasing decisions based on historical trust and feelings of nostalgia. This statement might threaten Challenger brands, but when your brand positioning aligns with the consumer’s past experiences, you can swing the pendulum in your favor. One means of capturing market share in such turbulent times is attaching your brand…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.