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Strategy

How To Create A Rebranding Rollout Plan.

Rebranding a business can be a scary endeavor, with potential risks, such as losing audience and market share if the rebrand goes sideways. A well-planned rebrand rollout plan is one that is smooth yet comprehensive, successfully introducing a new brand identity to your target audience. If you are considering a rebrand but concerned that one…

Strategy

10 Of The Most Transformative Rebranding Examples.

Brand identity is an essential component of a successful business. It allows companies to stand out from their competitors, communicate their core values, and create long-lasting impressions on customers. But what happens when a brand’s identity no longer aligns with its values, goals, or positioning? That’s where rebranding comes in.  Whether a complete overhaul or…

Strategy

The Worst Rebranding Failures From The Biggest Names.

Strategy

A Brand Strategists Guide To CPG Influencer Marketing.

While it may appear that leveraging influencers is a new marketing strategy, CPG brands have been using this form of social proof for decades. CPG influencer marketing dates back to 1882. At this time, a London socialite and West End stage actress Lillie Langtry became the poster girl for Pears Soap, making her the first celebrity…