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Strategy
11 Brand Development Examples to Learn From.
Discover the brand development secrets from 11 successful and distinct brand development examples. Learn how these companies have developed into big brands.
Strategy
The Worst Rebranding Examples Of All Time.
Some rebrands spark growth. Others spark outrage. History’s worst rebranding failures prove that one wrong move can tank loyalty, destroy value, and send brands scrambling for recovery. Before planning your next evolution, read on to learn more and sidestep the mistakes that sank industry giants.
Strategy
Winning at Retail: An In-Depth Look at Retail Execution.
You’ve created a great product, landed a national retailer, and established a strategic marketing campaign to support the retail channel. At this point, many brands sit back, hoping to watch the revenues roll in. Unfortunately, these same brands are being yanked from store shelves because of poor retail execution. Consumer goods retail execution is one…
Strategy
Product Naming Best Practices For Long-Term Growth.
Are you struggling with choosing the right name for your new product? Don’t worry; you are not alone. According to McKensy’s study, 50% of product launches fail because companies do not follow product naming best practices. Poor product naming can lead to confusion among consumers and ultimately impact sales. For example, Chevrolet Nova had limited…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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