Types.
Strategy
What Does CPG Look Like In Web3 And Web 3.0?
It’s honorable to assume the role of a CPG company is producing the best product possible. But even the highest quality products go unnoticed when there isn’t a solid business strategy to support product quality. As we now find ourselves in the infancy of Web 3.0 and Web 3, consumer packaged goods brands must consider…
Strategy
When To Rebrand Your Company And Its Products.
The world is moving at an incredible pace, with businesses evolving their strategies more often in an effort to stay relevant. We see this across small businesses and big brands, as they change aspects of their brand voice and identity. Examples of such changes include the logo, a slogan, font choice or the brand color….
Strategy
A Complete Guide For Brand Naming After A Merger.
Mergers and acquisitions in the last decade have reached all-time highs. With the financial news media filled with reports of huge mergers involving publicly traded companies, thousands of these transactions take place each year involving privately owned companies. While combining two or more companies includes many hurdles, one of the most significant challenges is carefully…
Strategy, Design
Insights From Successful Rebranding Transformations.
Ready to take your brand to the next level? Of course, you are! Are you looking to keep your brand positioning and messaging relevant as the market needs shit? My bet is you’re saying yes to this as well. The good news is that a successful rebranding campaign can accomplish both in one fell swoop….
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.