Types.
Strategy
Branded vs. Private Label: The Battle for Consumer Attention.
Retailers are relentless when seeking to improve gross margins and customer loyalty, and private-label can “potentially” move both data points in a positive direction. As such, the battle between branded vs. private-label is an ongoing fight, but recent changes in the economic climate are intensifying the situation. Across many CPG categories, consumers are looking for…
Strategy
How to Conduct Effective Brand Naming Research?
Imagine you’re strolling through the grocery aisle. You must admit that some brand names are more compelling than others. Companies spend their time and money on brand naming research to develop such attractive monikers. Brand naming research involves more than just coming up with a catchy name. It involves uncovering the emotions, values, and experiences…
Strategy
How to Develop a Digital Rebranding Strategy.
Take a look at the past few decades and look at how technology has evolved. With so many changes, digital marketing tactics that were once the heart of the strategy are no longer or at least significantly less relevant than prior years. Luckily, having a plan for optimizing your digital rebranding strategy makes it easy…
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