Types.
Strategy, Testing
A Complete Guide To Brand Name Development.
Are you sure that you’ve put enough thought into your brand name development strategy? Probably not but since you are reading this article, you are on the right track. Since, it is the bedrock of your brand identity it deserves more respect than most companies give to brand name development. Brand names shapes the customer’s…
Strategy
How To Create A Brand Repositioning Strategy.
Is your brand failing to connect with its target audience? Have changing market conditions made your current positioning outdated? Do your products or services need rejuvenation to stay competitive? If you answered yes to any of these questions, consider a brand repositioning strategy; strategic process that helps companies redefine their brand’s identity and associations in…
Strategy
Interesting Brand Renaming Examples With Key Insights.
The brand renaming is a bold strategic move for any company that can make or break it. Renaming the business can help in many ways, such as shedding off negative associations, expanding to other market areas, or developing a cohesive brand identity for the brand name after a merger. But as helpful as it is,…
Strategy
Why Rebranding Is Essential For Growing A Business.
Did you know Tropicana lost $30 million in sales after rebranding package design? Sound scary? So why rebranding? Even though it can be risky, rebranding can help a company grow its business significantly if planned and executed carefully. It allows companies to realign their missions and goals with the target audience’s interests. It helps to…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.