Types.
Strategy
What Is Product Branding? Understanding The Fundamentals.
Product branding infiltrates our daily lives, whether it’s the coffee cup from your favorite brand, the toothpaste on a grocery store shelf, or smartphone ads. This comprehensive guide will teach you what is product branding, its essential elements, and what makes a highly impactful product branding strategy. Product branding applies branding strategy principles to a…
Strategy
How-To Effectively Conduct Brand Positioning Research.
Everybody wants to dominate the market with their new brand, but only a few know the secret to standing out from the crowd and leaving a lasting impression. Effective brand positioning research plays a vital role here. To conduct effective brand positioning research, begin by applying the divide-and-conquer rule. Select your target audience and divide…
Strategy
Cultivating Brand Equity To Capture Market Share.
Consumers are bombarded with countless options from all angles and through numerous senses. With so many brands vying for the consumer’s attention, being seen becomes challenging, and creating loyalty seems impossible. True, establishing and nurturing consumer-based brand equity is more complex than before, but it’s still worth the investment. When planning how to create brand…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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