Types.
Strategy
The Importance of Brand Discovery for CPGs.
Every successful CPG strategy consists of a series of steps the brand takes to understand the category, consumer, and competition. The brand must implement these steps strategically and in a specific order. One of the initial steps is brand discovery is critical to brand performance. Unfortunately, it’s a step few brands take, and even fewer…
Strategy
The Power Of Brand Naming In Marketing.
What secret ingredient can make or break a brand’s success? The answer lies in the power of naming marketing. A well-crafted brand name captures user attention, shapes perceptions, and influences purchasing decisions like nothing else. Brand naming isn’t just labeling the products; it is the foundation of the brand identity. Picking the right name communicates…
Strategy
Types of Brand Positioning You Must Know.
The consumer market is a highly dynamic space with fierce competition in almost every sector. One may wonder how companies carve out their unique brand position in such a crowded space. What types of brand positioning strategies do they use? What makes their brand positioning statement different from others? According to Edelman, 81% of consumers…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.