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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
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Strategy

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Positioning, Strategy, Design

A Consumer-Centric Roadmap to Pet Branding.

Unlock pet branding strategies: trends, channel tactics & packaging tips to captivate pet parents, boost loyalty & drive sales in the booming pet care market.

Positioning, Strategy, Design

Pet Supplement Packaging Design Strategies To Maximize Shelf Impact.

Discover how to design high-performing pet supplement packaging that builds trust, drives sales, and converts across every channel from retail to e-commerce.

Innovation, Strategy, Design

How Visual Cues Impact Purchase Intent.

Discover how visual cues in packaging influence purchase intent and learn how to design packaging that drives sales and boosts consumer engagement.

Positioning, Innovation, Strategy

How to Stretch Your Brand Through A Category Extension.

Learn how to grow your brand into new categories with confidence. Discover smart strategies for successful category extension in the CPG industry.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.