Types.
Strategy
A Strategic Approach To Memorable Name Development.
Assuming that “a name is just a name” is a giant mistake, no matter what types of products you produce. Your product name often creates the first impression consumers have with your company, becoming the linchpin of the brand or product’s identity. Whether talking big or small businesses, product creators eyeing top-shelf space must incorporate…
Strategy
The Complete Product Naming Process.
If I were to ask you, “Name the vegan protein that comes to mind,” would you answer with a basic term such as “Plant-based protein,” or would a unique product name such as “Orgain” come to mind? Obviously, a name like Orgain is the more memorable option, which begs the question, why do brands choose…
Strategy
What Is Brand Positioning? Definition, Strategies, Examples
You’re scrolling through your phone, bombarded by countless ads and brand messages. Suddenly, one catches your eye. You pause, intrigued. That’s the power of effective brand positioning. But what is brand positioning and why does it make some brands pop while others fade into the background? Brand positioning is the strategic process of creating a…
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CPG product repositioning guide.
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