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Strategy
The Ultimate Guide For Rebranding A Business.
Did you know that 74% of the S&P 100 companies have rebranded within the first seven years of their establishment? According to a recent survey, 82% of marketers have previously worked on a rebranding project. These statistics indicate rebranding a business can help companies achieve their goals. Changing your brand identity can help shed off…
Strategy
A Product Branding Strategy For Driving Shelf Performance.
With 81% of consumers more likely to recall a brand’s color than to remember its name, branding is essential for success. With 77% of consumers preferring to shop with brands they follow on social media, it indicates companies must not rely on multiple product branding elements. They must diversify their strategy to increase brand awareness,…
Strategy
A Product Positioning Template That Increases Performance.
Studies show that around four out of five customers prefer to purchase from a brand they have confidence in. Therefore, companies should focus on developing their product positioning strategies to build this level of trust. An efficient product positioning template can make all the difference between tremendous success and disappointing mediocrity. If you find it…
Strategy
An Complete Brand Positioning Template to Maximize Equity.
Did you know that 90% of CPG brands fail within the first two years? This is often a result of not having strong brand positioning. But having a distinct position in the market doesn’t happen by chance, to get there you need a structured plan…or a template if you will. That’s why in this article…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.