Types.
Positioning, Innovation, Strategy
SmashBrand’s Guide to Strategic Product Repositioning.
Product repositioning can be a high-stakes game. With 80% of new products failing to meet sales targets after launch, even the most established brands lose ground if they miscalculate their product positioning strategy. Still, many overlook the risks, assuming past brand success guarantees future performance. That assumption could be costly in today’s fast-evolving and short…
Strategy
12 Strategies To Amplify Your Rebranding Announcement.
In the fast-paced world of consumer packaged goods, change isn’t just inevitable—it’s essential. A successful rebranding announcement is more than a fresh logo or tagline; it’s a bold declaration of your brand’s evolution and future direction. It’s a milestone showcasing your refined strategy and a tangible commitment to excellence. But a truly impactful announcement goes…
Strategy
The Definitive Guide to Memorable Brand Naming.
Your brand name is your first impression and in today’s hyper-competitive market, it might be your only chance to get it right. A forgettable name gets ignored. A memorable brand name earns attention, trust, and shelf space. But crafting that name? It’s not guesswork. It’s a blend of strategy, psychology, and precision.
Strategy
How-to craft a winning food product branding strategy.
With so many new products flooding the market, consumers are more adventurous and selective than ever. Traditional food product branding strategies aren’t cutting it, leaving brands disconnected from increasingly discerning buyers. Why? Because consumers crave authenticity and uniqueness. Great taste alone won’t make your product stand out in today’s market. Without a strategic branding approach,…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.