Types.
Positioning, Strategy
Driving Growth Through Brand Repositioning In Marketing Strategy.
Consumer preferences are shifting faster than social media trends. Under such conditions, brand repositioning in marketing has become a vital strategy for survival. Think of the camping brand Stanley, once struggling to stay relevant, only to transform its identity and reignite a broader customer interest. Brand repositioning in marketing is a strategic move that reshapes…
Strategy
How To Create An Effective Product Naming Framework.
How important is it to have a strategic approach when naming your products? Choosing the perfect name for a product or service is one of the most critical decisions for any business, as it will be the first impression for your customers. A well-thought-out product naming framework can help companies develop an impactful and consistent…
Strategy
How To Successfully Execute Multi-site Rebranding Strategy.
When embarking on a multisite rebranding journey, a company undergoes a transformative process to create a cohesive brand experience across multiple channels, physical stores, or digital platforms. The main problem companies may face during the multisite brand implementation is lack of consistency. Inconsistent branding efforts will negatively affect the brand equity, resulting in confusion and…
Subscribe to
Nice Package.
SmashBrand’s Nice Package: Stay current with our latest insights
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.