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Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Strategy
What Is Brand Innovation? Learn How to Implement It Effectively.
Are you running a stagnating brand and struggling to find worthwhile growth opportunities? The saying “if you are not moving forward, you are moving backward” holds true in CPG, with many brands slowly losing market share. Without innovation, consumers become bored of your brand, which can cost you the most loyal customers. From a branding…
Strategy
An In-Depth Look At Brand Stretching.
When crafting our brand strategy, line extensions are the logical next step up to the point of brand dilution. At that juncture, a company must consider venturing into brand stretching, harnessing our established reputation for new categories. This guide will teach you when and how to stretch a brand to new categories. What is Brand…
Strategy, Design
Household Product Packaging Design For Better Shelf Performance.
I you believe household product packaging design is just about pretty boxes, you are missing the bigger picture. Packaging for household products is silent salesperson can skyrocket your brand from shelf to shopping cart in seconds. But the question is how to design such attractive packaging. This article discusses the most influential and proven tactics…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.