Types.
Strategy
Strategies And Insights On How To Name Your Product.
What’s the importance of a name? When it comes to product naming, it’s nearly everything. Knowing how to name your product is ⅓ art, ⅓ strategy, and ⅓ science. With the right naming formula companies can distinguish their brand name from the competition, attracting more attention. An ideal name doesn’t just represent your offering –…
Positioning, Strategy
How to Elevate Performance with a Company Repositioning Strategy.
The last decade has seen seismic shifts in everything from technology to consumer goods. Consumer preferences have evolved—trends such as health-conscious and eco-friendly choices are no longer nice to have; they are expectations. For companies, standing still is no longer an option. Strategic company repositioning is critical to adapting to these changes, ensuring that brands…
Positioning, Strategy
What Is Brand Repositioning, And Why Does It Matter?
When the existing brand identity starts to lose its spark, companies need a strategic realignment of brand messaging, visual appeal, and value proposition, or, in other words, brand repositioning. But what is brand repositioning in the first place? What are its risks, and how can it be helpful for market growth? Brand repositioning isn’t just…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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