Types.
Strategy, Design
A Complete Guide For Rebranding Products.
There is a duality to rebranding products in that it is both exciting and frightening at the same time. It’s exciting in that it brings about the possibility of increased brand awareness for capturing more outstanding market share. Conversely, there is also the possibility that time and money invested in the rebranding process could lead to the…
Innovation, Strategy
How to Develop A Market Penetrating Brand Innovation Strategy.
When launching a new brand or product, companies follow two paths: align with trends, blending in with the crowd or developing a brand innovation strategy that sets them apart. The difference? Simply surviving versus thriving—becoming a trendsetter, captivating your audience, and leaving your competitors far behind. A well-crafted brand innovation strategy can work wonders, but…
Strategy, Design
Fascinating Brand Innovation Examples Leaders Must Study.
Reviewing brand innovation examples before entering the CPG market is critical for understanding the dynamics of what works and what doesn’t. Studies conducted in 2024 found that only 35% of global CPG launches are genuinely new products, while 65% are renovation–such as line extensions, reformulations, new packaging, or relaunches. As consumer interests evolve continuously, simply…
Subscribe to
Nice Package.
A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.
Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Learn More About CPG product repositioning guide.