Types.
Positioning, Innovation, Strategy
How To Craft Winning Brand Style Guides.
Inconsistent logos, shifting colors, mismatched fonts—sound familiar? Without a brand style guide, your brand loses recognition and trust. The world’s strongest brands don’t leave their identity to chance, and neither should you. Want to create a brand style guide that locks in consistency while allowing creative flexibility? Read on to learn how.
Strategy
Naming Techniques For Optimal Awareness And Memorability.
Have you ever considered how a name can make or break a brand? Think about the titans of industry and the startups that became household names. All these brands leverage various Naming techniques to lock their place in the consumer’s mind. It is because a name is often the first customer to encounter a brand….
Strategy
Different Types of Brand Extensions That Drive Growth.
Discover the types of brand extensions that drive growth. Learn how to expand strategically, avoid brand dilution, and create winning CPG innovations.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.