Types.
Strategy
The Transition from E-commerce to Store Shelf
There are no two ways about it. E-commerce is a staple of modern retail. Growth rates for e-commerce continue to rise, and everybody wants a piece of the pie. With a precursory search, you’ll come across plentiful resources for making the transition from brick and mortar to a digital presence. Many of these resources are…
Design, More
Packaging Design Awards & Competitions
Over the years we found ourselves searching the internet for competitions to submit work for SmashBrand. What we noticed was the lack of a single source of information for CPG packaging design awards and competitions. Here is a curated list of packaging design competitions we’ve found over the years, and we hope this helps other…
Strategy
How To Make Your Brand Storytelling Work.
Brand storytelling is a powerful, effective packaging strategy to connect with consumers and leave a lasting impression. With brand storytelling, the devil is in the details because the more personable and honest your message is, the more effective it will be. But not all brand storytelling is created equal. Here’s how to ensure yours works…
Design
3 Ways to Connect With Millennials Through Packaging Design
The internet has switched the power dynamic of shopping away from retailers and placed it firmly in the hands of consumers. Where customers were once required to navigate your store’s layout to find products, they can now view your entire product lines on their phones. Where they would once view your products in optimal retail…
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