Types.
Strategy
How Top Agencies Create Winning Brand Strategies
Whether rebranding or preparing for launch, your branding influences every aspect of presentation and marketing for your product. Given the omnipresence of your brand, you may be wondering how to create a winning brand strategy. The answer is planning, research, and measurement. However, it’s worth keeping in mind that branding encompasses a lot of the…
Strategy, Design
A Simplified Primer to Defining a Brand: What Is Branding?
Branding is part art, part science. Many intangible elements go into shaping a brand that stands out and brings in the clientele you’re shooting for. “Think pieces” about branding elicit many opinions and much debate and leave us finding the concept difficult to quantify. This leaves a lot of professionals demanding to know what a…
Design
Cannabis Marketing and the Role of Packaging Design
We’ve worked developing some of the leading brands in the industry and without a doubt, it’s a good time to be a cannabis vendor. In the wake of growing legalization, the cannabis market is exploding in the United States. Projections estimate that the U.S./Canadian legal cannabis market will reach $47.3 billion by 2024. That’s a…
Strategy
How to Write a Brand Promise You Can Keep.
A brand promise sets the tone for every customer interaction—but making one you can’t keep will cost you trust, loyalty, and growth. Want to craft a promise that performs and delivers? Read on to learn how to get it right from the start.
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