Brand development that increases sales velocity, guaranteed.

Insights

Our experts share
their expertise.

With decades in the CPG industry, our team lives and breathes
all things branding and product development.

Testing

Understanding Package Design Testing for CPG Brands.

Packaging is the face of your product. It’s a key driver of sales in retail environments and is a chief way to differentiate yourself from competitors. But in our experience, many companies don’t give the packaging design process the respect it deserves. This article covers the key CPG package design testing methods to determine shelf…

Design

4 Millennial Packaging Design Tips for Customer Engagement

Millennials (born roughly between 1980 and 2000) represent one of the biggest markets for CPG manufacturers. With nearly $200 billion in total spending power, it makes sense that CPG companies want to tailor their marketing strategies and packaging designs to cater to these audiences. However, marketing to Millennials isn’t that different than marketing to Baby…

Design

CBD Package Design and Labeling Tips

SmashBrand has been fortunate enough to work with leading brands in the CBD industry. Undoubtedly, this industry will continue to grow and the trends show it is a great time to be in the CBD market. However, now that the CBD industry has matured, there is competition on every corner. Your CBD packaging now requires…

Strategy, Design

3 Crucial Millennial CPG Trends to Know.

When targeting any demographic, you need to enter the consumer’s mind. You must walk in their shoes, understand their habits, and consider their options. Targeting millennial shoppers is no different. Who Are Millennials? Millennials (a generational cohort loosely defined as those born between 1981 and 1996) have a firm foothold in the consumer market. They…

Subscribe to
Nice Package.

A monthly newsletter that unpacks a critical topic in the FMCG & CPG industry.

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.