Types.
Strategy
The Crucial Role Of Product Naming Exercises.
Your product might be innovative, but if the name doesn’t land, it won’t sell. In a crowded market, naming isn’t just a creative task it’s a strategic decision that can make or break your launch. So how do you create a name that sticks, sells, and builds brand equity? Read on to discover the proven product naming exercises that turn ideas into names and names into revenue.
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, we address minimalism vs. maximalism. From the beginning stages…
More
The Complete Guide to FMCG Advertising.
FMCG advertising wins by being sharper, faster, and rooted in real consumer behavior. In a category where milliseconds decide the sale, the right strategy drives growth while the rest gets ignored. Read on to learn more about what actually works.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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