Types.
Strategy
The Importance of CPG Brand Recall.
Consumer product brands, big and small, understand the importance of grabbing consumers’ attention, but does that attention also lead to developing lasting brand recognition and brand recall? Most consumer products compete with endless competitors and rely on repeat purchases. Thus, it is critical that your CPG company purposefully create brand assets that ensure customers think…
Strategy
Subjectivity in the Packaging Design Process.
Brand managers understand that packaging design is a crucial part of a product’s success. Even though they understand its importance, many companies take a dangerous path for brand decisions related to graphic design and product packaging. The conventional steps taken to develop CPG products allow for an enemy known as subjectivity to infiltrate the process,…
Strategy
Defining Your Brand Strategy.
Creating a brand is more than picking a cool logo, tagline, and complementary colors for your packaging, website, and marketing touchpoints. Especially as more consumers are viewing brands as entities responsible for ethos and behaviors, you want your brand strategy to communicate vision, goals, culture, and operational behaviors that align with your target audience. To…
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