Types.
Strategy
Is Brand Differentiation Possible In a Crowded Market?
We’re all familiar with brand differentiation as a concept. It’s an idea that applies to many aspects of your business, from how you position yourself to your target market to the products you sell. There are plenty of marketing philosophies around the idea, including those like the Blue Ocean Strategy. For those unfamiliar with it,…
Strategy
How To Create The Perfect Brand Value Proposition.
If your brand can’t clearly explain why it matters, your audience won’t stick around to figure it out. In a marketplace full of noise, a powerful brand value proposition is your clearest signal it tells the right people exactly what you offer, why it’s better, and why it’s worth their time. Ready to craft one that actually converts? Let’s get to work.
Strategy
3 Tips for Creating the Perfect Brand Name for Your Product.
“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare Sorry, Shakespeare, but we must agree to disagree on this one. Although your product’s name isn’t the end-all, be-all of your packaging design, it’s easy to see why the concept…
Design
Packaging Design For Better-For-You Products Post COVID-19.
It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. Indeed, we’re seeing a big increase…
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Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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