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Insights

Our CPG experts share their insights.

Get practical tips from a packaging design agency that turns shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
Design

Trends and Innovations in Alcohol Packaging Design.

Discover how alcohol packaging design drives sales, boosts brand value, and wins shelf space in the competitive luxury spirits market.

Design

The Complete Guide To Box Packaging Design.

Product packaging is not just a box, bottle, or pouch; rather, it’s an experience you offer your potential buyers. Unique packaging design should do more than impress the target audience, it should make your brand distinctive in your chosen market. And while you might “think” of packaging as a branding asset (which it also is)…

Design

Beverage Packaging Design Strategies To Make You Thirsty.

In the beverage world, your packaging is your first pitch and you’ve got about three seconds to win the consumer. No matter how bold your flavor or brilliant your formula, it’s the design that gets you picked. Want packaging that doesn’t just sit on shelf but sells? Read on to learn how to make it happen.

More

Clearing Up The Differences Between CPG vs. FMCG.

Knowing the difference between CPG vs FMCG could reshape your brand strategy. If you’re building, scaling, or marketing consumer goods, understanding what sets them apart isn’t optional it’s critical. Keep reading to decode CPG vs FMCG and discover which insights will give your brand the edge.

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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