Types.
Design
Consumer Demand for Sustainable Packaging Is On The Rise.
If you could point out the “boogeyman” of the modern era, what would it be? Aside from COVID-19-which might take the title-it would probably be waste from plastics. With visions of sea turtles trapped by plastic rings and straws filling whales’ stomachs, consumers are turning their backs on the evils of plastic. Their attention has…
Strategy
The Basics of Brand Positioning.
How do brands become household names? For example, when some people sneeze, they don’t ask for a tissue; they ask for a Kleenex. There’s no such thing as “a Kleenex.” Kleenex is a brand name. But the company has positioned itself so well that its brand has become synonymous with the product. Brand positioning is…
Strategy, Testing
Consumer Testing, Brand Strategy, and Messaging.
Launching a new brand or rebranding can be risky. How can you be sure that consumers will like the “new you” or whether it’ll end up driving people away? Some businesses have lost hundreds of millions of dollars on ill-advised rebranding decisions. Consumer testing is an important part of any brand strategy. You need to…
Strategy
The Opportunities & Risks of Refill Packaging.
The throw away generation is quickly coming to an end. More and more consumers expect brands to package their products using sustainable materials to support a better environment, and retailers are heeling this movement. The circular economy impacting the CPG industry and refill packaging is one option brands have to lower their environmental footprint. According…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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