Types.
Strategy
How Marketing and Branding Differ in Your Customer Outreach Strategy
Is there a difference between branding and marketing? On the surface, the two sound pretty similar. A branding strategy is just one aspect of your overall marketing strategy, right? Yes and no. The two certainly share some similarities, but what’s more important are the ways in which they differ—and how those differences coordinate to make…
Design
The Complete Packaging Design Process: From Concept to Print.
A detailed look at the packaging design process. From early concepts to the final print, here’s an end-to-end look at how to create packaging that performs.
Design
How to Create A Cosmetic Packaging Design That Wins On-Shelf
Despite how light and approachable cosmetic packaging design appears, it’s a niche with substantial retail competition. As a result, in recent years, the cosmetic industry has seen innovative packaging design trends. We’ve all seen it; your typical cosmetics aisle is wall-to-wall options, with big-name brands getting the most play and smaller brands becoming lost in…
Design
Packaging Design for Kids
Whether it’s on the shelf at the store or in the corner of their room, parents have learned that their kids make a big deal out of shiny packaging. It is the product packaging’s visual appeal that takes them from interest to must have. If you’re making products for kids, then you should pay attention…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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