Types.
Design
The Complete Guide To Box Packaging Design.
Product packaging is not just a box, bottle, or pouch; rather, it’s an experience you offer your potential buyers. Unique packaging design should do more than impress the target audience, it should make your brand distinctive in your chosen market. And while you might “think” of packaging as a branding asset (which it also is)…
Design
Beverage Packaging Design Strategies To Make You Thirsty.
In the beverage world, your packaging is your first pitch and you’ve got about three seconds to win the consumer. No matter how bold your flavor or brilliant your formula, it’s the design that gets you picked. Want packaging that doesn’t just sit on shelf but sells? Read on to learn how to make it happen.
More
Clearing Up The Differences Between CPG vs. FMCG.
Knowing the difference between CPG vs FMCG could reshape your brand strategy. If you’re building, scaling, or marketing consumer goods, understanding what sets them apart isn’t optional it’s critical. Keep reading to decode CPG vs FMCG and discover which insights will give your brand the edge.
Strategy
The Top 8 FMCG Trends Your Brand Must Know.
With the Fast Moving Consumer Goods (FMCG) industry rapidly evolving, FMCG companies must stay on top of the latest consumer trends to meet the ever-changing demands of their customers. Keeping up with the latest market trends helps companies keep an eye on changes in the marketplace and when to shift their strategy to maintain their…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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