Types.
Strategy, Design
How the Millennial Mindset Influences Packaging Design.
With all the talk of gen Z & gen alpha consumers, we millennials (myself included) appear to be old news. But this middle age crowd contributes a substantial amount of money to the market. The Millennial generation (lesser known as gen y) boasts a total spending power of $2.5 trillion in 2022, up 1.1 trillion from just…
Strategy
Is Brand Differentiation Possible In a Crowded Market?
We’re all familiar with brand differentiation as a concept. It’s an idea that applies to many aspects of your business, from how you position yourself to your target market to the products you sell. There are plenty of marketing philosophies around the idea, including those like the Blue Ocean Strategy. For those unfamiliar with it,…
Strategy
How To Create The Perfect Brand Value Proposition.
A value proposition is a simple, precise phrase to convey an essential benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and…
Strategy
3 Tips for Creating the Perfect Brand Name for Your Product.
“What’s in a name? That which we call a rose by any other name would smell as sweet.” – William Shakespeare Sorry, Shakespeare, but we must agree to disagree on this one. Although your product’s name isn’t the end-all, be-all of your packaging design, it’s easy to see why the concept…
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