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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

How To Create A Top Performing Bottle Packaging Design.

Here’s a step-by-step guide for creating a performance-ready bottle packaging design. Learn everything you must know about packaging design for bottles.

Strategy

Everything You Need To Know About Brand Understanding.

Brand understanding is a fundamental aspect of successful marketing. It refers to the comprehensive knowledge and insights gained about a brand, including its identity, awareness, equity, and strategy. In today’s competitive landscape, understanding your brand is crucial for gaining a competitive edge and building long-term customer loyalty. What is Brand Understanding? Brand understanding refers to…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

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