Types.
Strategy, Design
Snacks Packaging Design: A How-To Guide With Winning Examples.
With convenience being at the core of the snack industry and consumers demanding more convenience, snack foods continue to achieve significant profits. With over 100 billion in annual revenues in recent years, snacking is a growing trend that shows no signs of slowing down. New and old brands have taken notice, and now with competitors…
Strategy
Understanding The Role Of Product Naming Conventions.
Ever wondered why some product names seem to stick in your mind while others are quickly forgotten? Finding the right name is a critical part of marketing that can make or break a product’s success, and product naming conventions are a key part of the process. An exceptional and impactful product name holds the same…
Strategy
The Crucial Role Of Product Naming Exercises.
Are you looking for a perfect name for your new product? Do you want it to be distinct and distinguished? If yes, you must find a way to incorporate one or more product naming exercises into your strategy. These exercises are a stimulating and creative way to generate unique and memorable names to help your…
Design
Minimalist VS Maximalist Packaging Design: Appealing To The Right Audience.
Minimalism is a buzzword in packaging design, maximalism… not so much. There is, however, a silent debate about these two approaches and which is best. At SmashBrand, we believe that what matters is how a product performs, not what people think of it. In this article, address minimalism vs. maximalism. From the beginning stages of…
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