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Strategy, Design, Testing
Understanding The Process Of Strategic Brand Development.
Point blank, no brand thrives in the market without an effective brand strategy. Successful CPG brands on shelves today invested time and effort into creating an organized brand strategy. Consumer goods companies that have expanded their market share over time have incorporated strategic brand development into their design process. Therefore, brand development isn’t an option; it’s…
Strategy, Design
The Complete Guide To Product Packaging Design.
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.
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Line Extension vs. Brand Extension: How To Grow Your Brand.
Releasing new products without strategically choosing a line or brand extension can be a costly mistake. Data suggests that one of every four new products harms the entire catalog. Want to know how to avoid this pitfall? How to avoid this pitfall is the point of this article. Whether you are an established brand with…
Strategy, Design, Testing
A Complete Guide On How To Rebrand A Company.
How can businesses realign with their core values and stay relevant in the ever-evolving marketing trends? How can they effectively dispel negative perceptions and enhance their market share? The answer lies in a well-planned rebranding strategy. In this article, you will learn how to rebrand a company and what it takes to develop a successful…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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