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Strategy

How To Create A Dynamic FMCG Marketing Strategy.

To remain competitive and attract customers, staying up-to-date with the latest marketing strategies is crucial for FMCG brands. This article covers innovative marketing strategies in the FMCG industry, including digital marketing tactics, traditional marketing methods, and aspects of company departments that directly impact marketing. By understanding and implefmenting these FMCG marketing strategies, your brand can…

Strategy, Design

A Complete List of Rebranding Survey Questions.

Rebranding a business can be a risky job. If things don’t go as planned, a company can lose its brand value overnight. The best way to reduce the risk is to discover the customer perception through relevant rebranding survey questions.  Rebranding survey questions are slightly different from typical rebranding questions, which lays the foundation of…

Strategy

Crafting A Unique Identity Through Naming and Branding.

Have you ever wondered how big marketing companies survive in fierce market competition? The answer to this question lies in choosing a great brand name that resonates well with the target audience. In simple words, naming and branding are the essential components that decide a company’s brand positioning, whether big or small.  Choosing the right…

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CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Learn More About CPG product repositioning guide.

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