Types.
Strategy
The Truth About “Smart Packaging” For CPG Brands.
Few consider smart packaging a dumb idea, but that doesn’t mean it isn’t a foolish strategy for your packaging design. While CPG in web 3.0 makes smart packaging seem necessary, not every brand can (nor should they) invest in a smart packaging system digitized to enhance the experience. Across many CPG categories, brand owners and…
Strategy, Design
CPG Packaging Experience: How To Create a Memorable Design.
Even with better quality, product innovations, and lower pricing, 80% of emerging new products fail to perform on retail shelves. Despite having a solid marketing plan and uplifting company mission statement, there’s a good chance that brands creating a better CPG packaging experience will replace your product. Want to be the brand that swipes away…
Strategy
CPG Brand Strategies For Better Store Performance.
Looking for innovative and unique CPG brand strategies? This article discusses includes brand & marketing strategies to grow your in-store and online sales.
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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