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Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Strategy

Crafting The Right Product Positioning Statement.

Have you ever wondered what makes a product stand out in a crowded market? The secret lies within a powerful product positioning statement. It perfectly guides the marketing strategy, every brand decision, and every customer interaction. But crafting the correct, persuasive statement is not an easy task—it’s an art and a science that can set…

Strategy

The Vital Role Of Brand Development In Marketing.

Are you harnessing the transformative power of brand development in marketing to set your business apart? If not, you are missing a lot on the table. In today’s fiercely competitive landscape, understanding and implementing robust brand development is not just an option—it’s the oxygen for any company looking to thrive.  As a brand development agency,…

Design

The Impact Of 3D Logos On Branding.

People nowadays expect unique things from brands. Therefore, most online and offline businesses have started taking assistance from unconventional approaches. One trending unusual method is using a 3D design as a part of their logo. A 3D logo is an enhanced way of representing a visual brand identity. Several businesses globally have started incorporating this…

Strategy

How to Create a Product Positioning Map.

In today’s competitive market, simply having a good product is insufficient. You need to stand out from the crowd if you want to succeed. To achieve this, a product positioning map can significantly help. It is a strategic tool that enables you to turn complex market data into a visual playbook for your brand’s success. …

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CPG product repositioning guide.

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