Types.
Strategy, Testing
How To Execute A Targeted Go-To-Market Strategy.
It’s go time! Your product is set to launch, and you are eager to get it into the hands of consumers. This takeoff point can make or break a brand; Having a go-to-market strategy makes all the difference. Whether launching a new product or taking an existing product into a new market, strategic planning, and…
Strategy
7 Rebranding Announcement Examples With Insights
Changing the brand identity is a complex and challenging task that involves risks. But, communicating these changes to the public, captivating and engaging, requires artistic skills. There are several rebranding announcement examples that one can learn from. Announcing the rebrand requires a delicate balance of creativity and strategy. From crafting a well-worded press release to…
Strategy
7 Interesting Rebrand Case Studies to Learn From.
Behind every great brand revival is a strategy that worked and one that didn’t. From subtle refreshes to full-scale transformations, these rebranding case studies reveal how the smartest brands rebuild relevance, trust, and market dominance. Read on to learn what makes a rebrand succeed and what can make it fail.
Strategy
How To Execute A “Profitable” Pivot Strategy.
The strategy you create when selling products to the consumer market isn’t a one-and-done effort. Through each phase of a business cycle, there will always be unforeseen reasons that demand a need to pivot in the marketplace. But before finding an alternative path or blazing a trail, brands must have a pivot strategy to ensure…
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