Types.
Strategy
How to Create a Product Positioning Map.
In today’s competitive market, simply having a good product is insufficient. You need to stand out from the crowd if you want to succeed. To achieve this, a product positioning map can significantly help. It is a strategic tool that enables you to turn complex market data into a visual playbook for your brand’s success. …
Design
The Ultimate Guide To Retail Packaging Design.
Retail isn’t forgiving. Your packaging has to stop someone mid-aisle, tell a story in seconds, and outsell everything around it. If you’re not designing for that moment, you’re designing to lose. This guide shows you how to get it right from start to finish. Read on to master retail packaging design with proven steps.
Strategy
11 Brand Development Examples to Learn From.
Discover the brand development secrets from 11 successful and distinct brand development examples. Learn how these companies have developed into big brands.
Strategy
The Worst Rebranding Examples Of All Time.
Have you ever witnessed a brand’s identity crumble before your eyes? Have you ever wondered how a single decision could join the ranks of the worst rebranding failures in corporate history? Rebranding is a risky move. Sometimes, it’s a story of a phoenix rising from the ashes; other times, it’s akin to a butterfly trying…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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