Types.
Strategy
Strategic Rebranding Ideas for Market Growth.
Experiencing a decline in customer engagement? Struggling to keep up with industry trends? Feel like your brand doesn’t lend itself well to growth outside of the hero product? Then it’s time to consider a new strategy where you review fresh rebranding ideas that will stimulate growth for your company. A strategic approach to rebranding breathes…
Strategy
Analysis of an Effective Brand Positioning Process.
Rome wasn’t built in a day and neither is an effective brand positioning process. Every successful brand today has invested and reinvested significant time and resources in a compelling brand positioning strategy. As a result of the effort, they are firmly planted in the market with solid brand equity. Effective brand positioning is the make-or-break…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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