Types.
Strategy
Product Naming Best Practices For Long-Term Growth.
Are you struggling with choosing the right name for your new product? Don’t worry; you are not alone. According to McKensy’s study, 50% of product launches fail because companies do not follow product naming best practices. Poor product naming can lead to confusion among consumers and ultimately impact sales. For example, Chevrolet Nova had limited…
Strategy
ChatGPT for CPG Brands: Unlocking Its Full Potential.
“Hey ChatGPT, Create an article about how CPG brands can leverage ChatGPT throughout their business.” Yes, ChatGPT was part of this article’s ideation process, but it’s not where our thought leadership, including experience and overall expertise, comes from. In this article, we help you understand how CPG brands should use ChatGPT. You will learn how…
Strategy
The Ultimate Guide to New Brand Development.
If you want to launch your new brand but don’t know where to start, you have come to the right place. New brand development is one of the most challenging tasks, especially with exponentially growing markets. Competing with hundreds, if not thousands, of “me too” brands without having a sold brand development strategy is nearly…
Design
Are you building brand or the category?
Consumer behavior is constantly evolving, and a brand’s identity plays a critical role in capturing attention and driving sales. Retailers are regularly reassessing their shelves, making strategic decisions about which products stay and which ones go. At the same time, consumers are continuously exposed to new brands, creating opportunities for trial and adoption. In this…
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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