Types.
Strategy
The Ultimate Guide To Successful Product Renaming.
Whether you’re repositioning, entering new markets, or correcting a misstep, product renaming is a strategic move that can unlock growth or bury potential. Get it right, and you sharpen your edge. Get it wrong, and you confuse customers, lose equity, and stall momentum. Keep reading to learn how to rename with clarity, confidence, and impact without losing what makes your brand valuable.
Strategy, Design
How To Create A “Convincing” Rebrand Presentation Deck.
In today’s dynamic marketplace, continuous brand evolution is essential for companies to stay relevant. However, implementing a rebrand strategy can be risky without buy-in from stakeholders, your internal team and retail channel partners. This is where a compelling rebrand presentation deck becomes invaluable as it puts your brands best foot forward, providing the why, what,…
Testing
Increase CPG Pack Performance with Visual Impact Testing.
Are you absolutely sure of your product’s visual impact against competitors? Do you truly know how consumers will perceive your brand during the crucial few seconds when they pause to scan the shelf? If you’re like most CPG brands, the answer is probably no. But it doesn’t have to stay that way. Through the right…
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Free Resource.
CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
Download Whitepaper About CPG product repositioning guide.Talk to us
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