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Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

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Christy Lebor
Partner/ Strategy
Group Director
Design, More

Don’t Be Like Jimmy – Don’t Crowdsource Designs.

Gather ‘round and I’ll tell you a story about a man named James; a middle-aged, emotionally bankrupt man who only cares about finding a great deal. James is the owner of a medium-sized business, and although not entirely respected, he was at least thought to possess some aesthetic judgment. He did manage to dress himself…

Design, More

Summit Series moves next door to SmashBrand

There we were, a lonely team of design and tech guys frolicking in the crisp white powder and magisterial wilderness of Powder Mountain in Eden, Utah, when it was announced that Summit Series was building a 500-home village right-smack next door to us—the very first permanent resort in the US dedicated to the exchange of…

Design, More

Website Examples that Use Responsive Web Design

We found some great sites that utilize Responsive Web Design in one way or another. Take a moment to check out the examples below. Here’s a hint: adjust your browser size or change devices to test various user experiences. SmashBrand is a brand packaging design agency for FMCG and CPG companies.

Design

Using Color to help Separate Product Lines

I am sure we have all been in the store looking at a line of products and are confused as to which one to get. Do I want the standard, deluxe or the premium model? Is the edge frost different from the winter blast? What do I do when they all look the same? Read…

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