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Design, More
How to Attract Great Clients.
We think we get to work with some of the best clients on the planet. But it did not start out like that. For this article, I ask our designers to go back to when they were just starting out and really talk to me from that perspective. What advice would they give freelancers or…
Design
Simplify User Choices With Your Packaging Design.
If you are the type of person who loves sifting through mountains of clothing in bargain bins; who stops at every single yard sale you pass and methodically looks through piles and piles of uncategorized CDs; who rifles through the discounted DVDs in front of Blockbuster for hours on end, then you are highly unusual….
Design, More
8 Reasons Clients Won’t Hire You Again.
Your designs are rock solid; your websites superb. Your packaging strategies unparalleled and your mother thinks you’re handsome. So, why haven’t your clients been calling? You may not be aware of this, but *shifts awkwardly* you are not well liked. There. It had to be said. Why, you ask? What difference should it make if…
Design
10 Rules for Creating a Rock Solid Brand Identity.
Your brand is the visual incarnation of your company’s personality, principles and preferred dog breed. If you want to let your customers know what you stand for; what you value and what you contribute to society in general, you must have a well-defined branding strategy. Here are 10 tips for creating a successful brand identity:
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CPG product repositioning guide.
Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.
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