Brand development that increases sales velocity, guaranteed.

Insights

Our CPG experts share their insights.

Get practical tips that turn shopper insight into action across price, pack, and shelf.

Handwritten signature logo for Shopping with Christy in red and black.
Christy Lebor Portrait
Christy Lebor
Partner/ Strategy
Group Director
Design

5 Keys On How To Create An Award-winning Beverage Design.

In the beverage aisle, design decides who wins the cart. The right beverage design makes consumers feel thirsty, curious, and convinced. From concept to can, every detail drives desire and differentiation. Read on to learn how great design turns a drink into a brand.

Design

8 Ways To Differentiate Your Skincare Packaging Design.

Skincare is a luxury item where shoppers redefine the word “need” to fit their wants. As such, strong branding, shapely packaging, & attractive labeling sways consumers purchasing decisions for this CPG category making skincare packaging design critical to your cosmetic line’s success. This article looks at eight packaging design components for skin care products that…

Design

What to Ask Your Packaging Design Company.

Client: I need a new package designed!Package Designer:  I design amazing packaging!Client: Sold![Client and designer skip off into the sunset, hand-in-hand] Oh, if only it were this easy. Let’s talk about what you should ask packaging design companies before hiring them.

Design, More

Website Design: CSS4 Isn’t Here – Everyone Relax.

Remember when everyone was so excited about PlayStation 3? Doesn’t that seem like only yesterday? Now, PlayStation 4 is being rolled out, and everyone who bought the Super Slim PS3 in 2012 already feels like they got taken. Well, we’ve brought this on ourselves, frankly. Our fascination for the latest “thing” has encouraged technological development…

Subscribe to
Nice Package.

SmashBrand’s Nice Package: Stay current with our latest insights

Free Resource.
CPG product repositioning guide.
CPG product repositioning guide.

Explore the five undeniable signs your CPG product needs repositioning along with strategies for leveraging consumer insights for a guaranteed market lift.

Download Whitepaper About CPG product repositioning guide.

Talk to us

Contact us to discuss how we can help you experience the full possibility of your brand.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
1.
Follow Christy

Follow Christy for real-world shopper insights, brand wins, and weekly takes on what’s working in retail.

2.
Subscribe on YouTube

Subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.

19,627 views
27+ Videos
3.
Don’t miss our Newsletter

subscribe on YouTube for daily brand insights, shelf-winning strategies, and weekly retail breakdowns.